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AI Disclosure

Artificial Intelligence & Automated Technologies Disclosure

Last Updated: July 3, 2026

At SANDSTONE Goods and RÜHL ("we," "our," or "us"), we believe in being transparent about the technologies we use to operate and improve our business. This disclosure explains how we may use artificial intelligence ("AI") and other automated technologies across our websites, products, services, communications, and business operations.

Our Approach

Artificial intelligence is one of many tools we use to help us work more efficiently, improve customer experiences, create engaging content, and streamline day-to-day operations. While AI may assist with certain tasks, our team remains responsible for the accuracy, quality, and decisions that affect our customers.

AI is intended to support—not replace—human judgment.

How we may use AI

We may use AI and automated technologies to assist with a variety of functions, including but not limited to:

  • Creating, editing, enhancing, summarizing, or organizing written content.

  • Drafting or improving product descriptions, specifications, titles, FAQs, blog articles, educational resources, website copy, and marketing materials.

  • Creating, enhancing, editing, expanding, restoring, or generating product images, graphics, illustrations, mockups, lifestyle imagery, promotional materials, videos, and other visual content.

  • Improving search functionality, website navigation, accessibility, language translation, and user experience.

  • Personalizing website experiences, product recommendations, and marketing content.

  • Assisting with customer communications through email, contact forms, social media, SMS messaging, live chat, and other communication channels.

  • Assisting our team in responding to customer inquiries.

  • Creating newsletters, advertising campaigns, social media content, promotional materials, and other marketing communications.

  • Supporting search engine optimization (SEO), analytics, reporting, trend analysis, inventory planning, forecasting, and operational workflows.

  • Detecting fraudulent activity, improving website security, and helping maintain the integrity of our services.

  • Automating routine administrative and operational tasks.

  • Supporting additional business functions as AI technologies continue to evolve.

The specific AI tools and technologies we use may change over time without prior notice.

Human Oversight

Although AI may assist in producing or organizing content and information, important business decisions remain subject to human review.

We do not rely solely on AI to make material decisions regarding:

  • Product pricing

  • Order approvals or cancellations

  • Customer service resolutions

  • Rewards or loyalty program eligibility

  • Refund or exchange determinations

  • Other significant customer-specific business decisions

Whenever practical, AI-assisted content is reviewed, edited, or approved by members of our team before publication or distribution.

Automated Communications

Certain communications may be sent automatically through software platforms or automated workflows. These may include, for example:

  • Order confirmations

  • Shipping notifications

  • Account-related messages

  • Cart or browse reminders

  • Loyalty or rewards communications

  • Promotional emails

  • Marketing campaigns

  • Customer follow-up messages

Some of these communications may be generated, enhanced, personalized, or optimized using AI or automated technologies.

Third-Party Service Providers

We utilize various third-party platforms and service providers to operate our business. These providers may independently use AI and automated technologies as part of the services they offer.

These providers may include, but are not limited to:

  • Ecommerce platforms

  • Payment processors

  • Shipping and fulfillment providers

  • Marketing and email platforms

  • Customer relationship management (CRM) systems

  • Analytics providers

  • Advertising platforms

  • Search providers

  • Fraud prevention services

  • Customer support platforms

  • Accessibility services

  • Translation services

  • Cloud hosting and infrastructure providers

The operation of AI technologies by these third-party providers is governed by their respective privacy policies, terms of service, and business practices.

Accuracy of AI-Assisted Content

While we strive to ensure the accuracy of all information published on our websites and in our communications, AI-assisted content may occasionally contain inaccuracies, omissions, or outdated information.

We reserve the right to correct, modify, or remove any content at any time without notice.

Nothing in this disclosure guarantees that every item of content has been created, reviewed, or generated using a particular method or technology.

Creative Content

Some text, graphics, photographs, illustrations, videos, product images, marketing materials, branding elements, and other creative content appearing on our websites or in our communications may be created, enhanced, or edited using AI-assisted tools.

Such content may also incorporate original human-created work, licensed materials, photography, design assets, or other creative contributions. Unless otherwise indicated, all content remains the intellectual property of its respective owner and is protected by applicable intellectual property laws.

Future Use of AI

Artificial intelligence technologies continue to evolve rapidly.

Accordingly, we reserve the right to expand, modify, discontinue, or otherwise change our use of AI and automated technologies at any time as new tools, services, and capabilities become available, provided such use remains consistent with applicable law and our published policies.

Questions

If you have questions regarding our use of artificial intelligence or automated technologies, please contact us using the contact information provided on our website.